Category Archives: PACKAGING

Zoe Ghertner / Stella McCartney

This is just perfect. We love the über-talented photographer Zoe Ghertner and now she has outdone herself once again!

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Our client Yvonne Koné is in Italy to inspect her luxurious AW13 shoe collection. Here are the shoe boxes we designed for her, fresh from the factory. They make a nice duo with the beautiful shoes.




Not only do Penhaligon’s produce the most luscious and sweet-smelling products, but their packaging is always super lush too!

Designed by, images via


Funny waffle idea for a food packaging book! Designed by the talented people at viction:ary.

All images and full story via The Dieline.

Astier de Villatte

Next time you’re in Paris, make sure to visit beautiful shop Astier de Villatte – if not for the products (which are beautiful) then for the packaging (equally beautiful) ….

Byredo vs. M/M

“The new Eau de Parfum M/Mink from Swedish brand Byredo and French creative team M/M was created based upon three ideas: Asian ink, a photo of a Japanese calligrapher and a utopian concept drawn on traditional Korean paper, by Mathias Augustyniak. This scent, which is firstly that of ink, is transformed gradually to the idea of ink, before finally arriving at a scent that will remind you of the ink that is most precious: the blood that flows in our body …. ” from


You can never get enough (of neither love nor perfume!!) Beautiful new fragrance from Chloé.

Campaign shot by Inez & Vinoodh starring Raquel Zimmermann.