Last summer we were approached by popular Danish fashion label Rosemunde. They wanted us to redesign their website & online boutique and visual identity (- with one exception, the logo was only allowed to be tightened and simplified). We are always thrilled to meet new assignments that demands and challenges us to to re-think and re-invent existing brands. So we embarked on this and selected some talented photographers to capture the feminine and soft universe of the label. Paired with a crisp range of typography and a douce palette of colours their new brand universe is now launching and from what we hear is being received really well and gaining a lot of well-earned attention.
So about half a year ago we hired photographer Casper Sejersen to work with our idea for a set of flower still lives to pair up with the forthcoming campaign images. The merge between the pure femininity of the rose and the strong light and dark background gave the depth and edge to the images that we were looking for.
Next up we shot the campaign in a warm, blossoming and evoking summer garden with talented photographer Olivia Frølich and stylist Kathrine Agger (incidentally her dad’s farm in the countryside provided the pittoresque surroundings) … here is a little selection of the images (see the whole campaign here)
If you’re feeling enticed to see what else has happened in the Rosemunde universe, go and have a look at their new website, which is filled with news, images, films and of course and array of great shopping possibilities ….. visit here.
